The Strategic Planning process provides a format for developing specific strategies, converting those strategies into a business planning process, and establishing measurable and attainable organizational goals. It is a process that involves not only determining where an organization wants and needs to go, but also, how it is going to get there.
Strategic Planning is a process that determines the future of the organization and the resources that will be needed to ensure that success. The process helps determine business opportunities and resources that are required to convert opportunity into success. Business owners and leaders today have found that developing a strategy and an implementation plan is far more effective than leaving the future to chance.
Developing a strategy and specific plan of action contributes to long-term, sustainable success. It creates higher levels of motivation and commitment, and fuels continuously higher levels of achievement from everyone within the organization.